Jim's television career has spanned over 30 years, producing everything from local news to network prime-time entertainment. He has worked in network news at NBC, ABC, and CBS. As a producer for the “Today Show”, Jim traveled the country securing interviews for Katie Couric and Matt Lauer. His vast and varied experience is unique in the media world and unheard of in the Media Training world.

While producing news, talk, and reality shows, Jim has taught hundreds of people how to get their message across while being effective interview subjects. Now, as a Co-Founder of J2SC, he brings that experience directly to clients who are preparing to face the glare of TV lights.

Lichtenstein began in TV at the age of 18 working for ABC/WLS-TV in Chicago. Jim spent the next 18 years at the station. During his tenure at WLS, he was a producer, writer, sports producer, but the majority of career there was as the Assignment Manager. Running the assignment desk, Jim was greatly responsible for all news coverage. In 1993, Jim left ABC to produce the syndicated "Bertice Berry Show" for Twentieth Century Fox Television. He then took his talents to Hollywood to produce Television movies. In 1996, Jim's film about the evils of the talk show world,  "Talk to Me", was ABC's highest rated movie that year. Jim was later lured back into the Chicago news world to be Managing Editor at CBS/WBBM-TV. While there, he created the journalism website, AssignmentEditor.com. Jim left CBS in 2000 to run his internet company full-time until it was sold in 2002. At that point, Jim moved to network news working for CBS, MSNBC, NBC News, and then finally landing at the "Today Show". In 2005, Jim was tapped to open and run the Chicago office of LA based PieTown Productions where he was the supervising producer of HGTV's "Designed to Sell" and "Design on a Dime".